Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style homes on the earth. Its world wide achievements wasn't crafted as a result of regular marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the globe growth.
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CDG acquired Global focus by presenting outfits that rejected regular ideas of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of world manner editors and consumers early during the 1980s.
This world visibility strengthened the CDG Hoodie name and attracted loyal shoppers from each corner of the globe.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed service boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with pictures taken at Auschwitz concentration camp, along with the controversy been given international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's title was motivated by Françoise Hardy's 1962 track "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Wintertime selection addressed the strategy on the persona,[fifteen] the different ways to existing one's self to the planet. Fusing tailored menswear with feminine components including corsets and flower printed dress fabrics, Persona was A further assortment that blended the feminine Together with the masculine.
CDG developed a powerful distribution procedure by positioning its solutions in prime luxury retailers like Dover Avenue Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This Comme Des Garcons gave the brand usage of elite buyers globally even though preserving its artistic integrity.
In 2017, the company introduced a fresh fragrance, Concrete, and marked its start while in the US having a evening meal curated from the artist and chef, Laila Gohar.
Each keep was developed as a creative House, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.
Using the rise of shopping online, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social media marketing and style communities assisted unfold the manufacturer’s identity, producing parts like the Engage in Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor became Among the most recognized sneaker collaborations on the planet, supporting CDG arrive at global mainstream visibility whilst remaining real to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The corporation also provides a line of agendered fragrances, a lot of which happen to be unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]